linking possibilities
to unlock potential

With both feet firmly planted in the (Dutch) clay and down-to-earth: the clichés are true. As a full subsidiary company of FM Group, Purple-wire’s dynamic team can combine experience, knowledge and innovation to exploit their qualities fully. These are our specialists.

‘Proud of the development of this House of Services’

Nancy van Kleef


‘This slogan had to capture the identity’

Manôu ten Asbroek

Senior editor

‘Underpinning creativity with data’

Britt van der Knaap

Data crusher

‘FlowerTales: making the most of trends’

Romy van Kleef

Content marketeer jr.

‘This house style combines greenery with technology’

Diana van Zwieten

Creative Lead

‘Exclusive and still accessible’

Claudia van Tol

Customer care

‘Translating expectations into design’

Marcia Timmers

Graphic designer

‘Segmenting based on sales behaviour’

Ashley Alleman

Content & analysis coordinator

‘Small gesture with great impact.’

Joan Olsthoorn

Content marketeer

‘Putting challenging ideas to the flower arrangers’

Jojanneke Vellekoop

Creative project leader

purple-wire & partners

By working together with FM Group, we really work from the inside out: the horticultural sector can be viewed, examined and optimised sector-wide. However, this is not a requirement

Together, we seek for appropriate cooperation.
Please contact us for tailormade advice.