linking possibilities
to unlock potential

With both feet firmly planted in the (Dutch) clay and down-to-earth: the clichés are true. As a full subsidiary company of FM Group, Purple-wire’s dynamic team can combine experience, knowledge and innovation to exploit their qualities fully. These are our specialists.

‘Trots op ontwikkeling van dit house of services’

Nancy van Kleef


‘Managing the customer experience’

Marlies Koenen

Customer care

‘Segmenteren op basis van koopgedrag.’

Ashley Alleman

Content & analysis coordinator

‘Deze huisstijl combineert groen met technologie.’

Diana van Zwieten

Creative Lead

‘FlowerTales: trends toepasbaar maken.’

Romy van Kleef

Content marketeer

‘Segmenteren op basis van koopgedrag.’

Lieke Verwater

Jr. Content & marketeer

‘Uitdagende ideeën neerleggen bij arrangeurs.’

Jojanneke Vellekoop

Creative project leader

‘De creativiteit met data onderbouwen.’

Britt van der Knaap

Data crusher

‘De creativiteit met data onderbouwen.’

Ciska de Lijster

Graphic designer

‘De creativiteit met data onderbouwen.’

Lea Sásová



purple-wire & partners

By working together with FM Group, we really work from the inside out: the horticultural sector can be viewed, examined and optimised sector-wide. However, this is not a requirement

Together, we seek for appropriate cooperation.
Please contact us for tailormade advice.