Branding
'a solid base for beauty'
Do you recognise the logo within the more than 60 varieties of Alstroemeria?
40%
Strategic
45%
Tactic
15%
Operational
The flower with that many buds per stem lends itself for every moment, every occasion and every day. Sounds good, but it is actually true. How to make this visible without it becoming a hysterical feast of colours, or by only showing large-scale, festive floral arrangements? Building a reputation or identity takes time. The logo’s format has therefore been chosen carefully. We are curious, what do you see in it?
Alstroemeria gives you the chance, subtly, to get more out a floral arrangement and thus making life a little bit more colourful and cheerful: a solid basis for beauty.
