Branding | Coaching | Conversion | Social
'A solid, approachable trading group.'
FM Group
The marketing and communication for this large and still accessible organisation requires a lot of brainwork and flexibility.






FM Group is the only organisation that is centrally registered and distributes flowers, plants and accessories worldwide.

In three specialised working areas (florists, retail, and wholesale) and via a House of Services, the organisation connects the right links with each other for an optimal result.

Nancy, CEO Purple-wire: ‘This will allow the traditional horticultural sector to innovate within the well-worn path and continue to combine creativity with data, experience and knowledge. Purple-wire is proud to be the creative agency.’

Ashley, content & analysis coördinator: ‘We work hard for the development of a unique Customer Relationship Management tool. Very cool to be able to segment the content by customer group.’