Branding | Coaching | Conversion | Social
'A solid, approachable trading group.'
FM Group
The marketing and communication for this large and still accessible organisation requires a lot of brainwork and flexibility.
20%
Strategic
40%
Tactic
40%
Operational
FM Group is the only organisation that is centrally registered and distributes flowers, plants and accessories worldwide.
In three specialised working areas (florists, retail, and wholesale) and via a House of Services, the organisation connects the right links with each other for an optimal result.
Nancy, CEO Purple-wire: ‘This will allow the traditional horticultural sector to innovate within the well-worn path and continue to combine creativity with data, experience and knowledge. Purple-wire is proud to be the creative agency.’
Ashley, content & analysis coördinator: ‘We work hard for the development of a unique Customer Relationship Management tool. Very cool to be able to segment the content by customer group.’
