B Corporation Hoja Verde is a rose grower in Ecuador that does things differently.

Staff members have more opportunities here than most employees worldwide, so they can direct all their love and attention into the wonderful roses that are flourishing beautifully in the open air. The large flower heads are interesting enough, but in this case, the challenge was to find the right balance between the stories from behind the scenes and the details about the product itself. The creation of the logo was a fine piece of design. Combined with the slogan, owner Eduardo saw the story come to life.

Van aandacht naar conversie
Ashley, content & analysis coördinator: “Op onderstaande wijze maakt purple-wire inzichtelijk met behulp van een roadmap wat de touch points binnen de campagne zullen zijn. Door hier de sales trend aan te koppelen monitoren we constant of de gewenste resultaten behaald worden (indien het doel meer sales is). Zo is er genoeg ruimte om tussendoor bij te sturen wanneer dit nodig is.”

Meer hierover weten? Hier vind je Ashley’s contactgegevens.

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