Branding
'The simple beauty of nature'
Marjoland
A short-term, intensive collaboration, to give the rose variety its own identity. Now, we see that Nora proudly has her own Instagram account, how nice!
10%
Strategic
85%
Tactic
5%
Operational
The wonderful roses of Dutch rose grower Marjoland come in many lengths, colours, and qualities. Because nature cannot be restrained and Marjoland’s quality control is very strong the roses that do not meet that highest level will often remain unused. And that is a shame, as they are still outstanding, high-quality, uniform roses. They asked Purple-wire to create an identity for this variant, where nature shows that even in the areas below the top grade, the quality is still very worthwhile.
