Branding | Conversion | Social
''Making a spray chrysanthemum with limited availability desirable' '
Zentoo
One part of this campaign was the design of a landing page where the story and the assortment come together.
5%
Strategic
55%
Tactic
40%
Operational
Spray chrysanthemums from Zentoo are offered in three different categories: Specialty, Essential and Limited.
In the horticultural sector, limited availability is often a no-go. Too complicated, not convenient, difficult to position the offer. Therefore, Purple-wire has designed – together with FM Groups’ purchasing and sales partners– an action plan in which it could be done anyway. By creating space for the different categories, both subtle and at specific moments, the spray chrysanthemum becomes a flower that you include in your assortment as standard.